From September 9 to 14, 2025, Munich will be at the center of the IAA Mobility 2025, one of the largest and most influential automotive trade shows in the world. Lotus will be prominently present at Königsplatz in the heart of Munich, showcasing a unique blend of past, present, and future. The impressive Lotus display is made possible by the EventRent Mobile Showroom, the flexible solution that allows brands to be stylishly and powerfully visible at international events.
Lotus Presents Theory 1, a Tribute to Senna and the Electric Future
Visitors to IAA Munich will experience a world premiere: Theory 1, Lotus’s new design study and a preview of the brand’s future design DNA. Lotus also honors Ayrton Senna with the iconic Lotus 99T and the exclusive Emira Limited Edition, bridging a storied racing heritage with today’s sports car exclusivity.
The lineup is completed by the fully electric models Eletre and Emeya, together embodying the future of Lotus: performance, design, and electrification in one.
EventRent Mobile Showroom: The Stage for Premium Brand Experiences
To bring this unique Lotus experience to life, the brand chose the EventRent Mobile Showroom. This mobile exhibition space is designed for high-end brand presentations and accommodates up to 150 VIP guests. The space features modern amenities such as LED lighting, climate control, and a VIP deck with panoramic views, ensuring a comfortable and impressive brand experience.
The Mobile Showroom allows brands to create a premium experience anywhere in the world. For Lotus, it served as the perfect platform to share their vision and fully immerse visitors in performance, design, and innovation.
EventRent Connects Brands and Audiences
EventRent designed, built, and transported the Mobile Showroom entirely in-house and set it up in Munich for Lotus. The result is a flexible, high-quality presentation that powerfully showcases the past, present & future of Lotus.
With the Mobile Showroom, EventRent once again demonstrates how brands can stand out at international events. Visitors to the Lotus stand in Munich will experience not only the magic of iconic sports cars but also the power of smart, mobile event solutions.
Looking for an unforgettable automotive brand activation? EventRent is your partner for mobile showrooms and impressive brand experiences. Discover the possibilities for your event today!
Click here for more information about our Mobile Showroom.