In collaboration with EventRent, guests enjoyed an exclusive dinner in the sky: a specially designed Pepsi SkyBox in a theme park, complete with panoramic views, entertainment, and refined cuisine, all in Pepsi’s fresh and energetic style.
The Pepsi SkyBox: a unique mobile event concept
The Pepsi SkyBox is a fully modular, mobile unit that makes a dining experience at height possible. With a robust and safe platform, fully climate-controlled interior, and panoramic windows, it offers guests an unforgettable view and a premium hospitality experience. The design is reusable and can be deployed at multiple Pepsi activations, making it both sustainable and cost-efficient.
Dining at new heights: Pepsi’s brand activation
Dining in the sky has proven successful internationally, and Pepsi gave it a unique, brand-driven twist. With the SkyBox, EventRent created a premium hospitality experience that perfectly reflected Pepsi’s identity: surprising, social, and memorable. Guests were literally lifted above the crowd, giving the activation an exclusive and highly photogenic character.
EventRent: bringing Pepsi’s Ultimate Dinner Experience to life
EventRent managed the full realization of the Pepsi SkyBox: from technical setup and branding to comfort and hospitality. The result was a safe, stylish, and fully reusable activation unit that enabled Pepsi to make an impact while operating sustainably.
Influencers and winners boost Pepsi’s visibility
The activation gained extra online exposure thanks to influencers Jessie Maya and Julia Koopman, who shared their Pepsi SkyBox experience with thousands of followers. In addition, consumers could participate in a contest for a chance to enjoy their own Ultimate Dinner Experience. Two lucky winners have already enjoyed this one-of-a-kind Pepsi experience.
Pepsi SkyBox as a memorable brand activation
The Pepsi SkyBox demonstrates how a creative brand activation can grow into social buzz while creating tangible memories for guests. Thanks to EventRent, this striking concept became a reality, one that was both memorable and sustainable. Perfectly illustrating how Pepsi elevates its brand experience through innovative mobile activations.
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