rag & bone brings their collection on the move!
For the first time on the streets of Amsterdam and Düsseldorf: the InfoWheels Boutique our new luxury fashion pop-up store. rag & bone makes its debut in this specially developed unit, where fashion, lifestyle, and brand activation come together in one unforgettable experience. This is not a store it’s a brand experience on wheels.
InfoWheels Boutique: Mobile, Stylish & High-Impact
The InfoWheels Boutique features a custom oak interior, premium spot lighting, mirrors, and a sleek bar-style opening. Everything is designed with attention to detail, allowing brands to present their products directly in a stylish environment without extensive setup or custom build-out.
The result is a full-fledged boutique experience ready to be personalized with your logo and branding. With 9 m² of cleverly designed retail space, glass doors, and a clean roof panel, the Boutique attracts attention everywhere it goes. Whether driving, parked, or stationary, this unit makes a statement. The exterior acts as a mobile showcase, making your brand visible on the street, at events, or during temporary activations.
rag & bone: A Standout Brand
As an iconic American fashion label, rag & bone is renowned for its high-quality apparel, accessories, and distinctive aesthetic. Their campaigns emphasize craftsmanship and the creators who give fashion it’s soul. It’s no surprise they’re the first to launch with the exclusive InfoWheels Boutique. For their debut in Amsterdam and Düsseldorf, Rag & Bone uses this tailor-made fair fashion pop-up to present their latest collections in a way that perfectly reflects their brand DNA.
An Interior That Adapts to Your Brand
The InfoWheels Boutique redefines mobile retail with an elegant, gallery-inspired design that turns every stop into a premium window-shopping experience. More than just a retail space, it serves as a true brand extension. EventRent has transformed the Boutique into a fashion-forward statement on wheels, featuring an open, airy interior that highlights every product. Its flexible layout allows effortless adaptation for eyewear, beauty, perfumery, bar, or sampling concepts. The striking exterior design doubles as a dynamic brand canvas, capturing attention and making an impact even without large-scale activations.
A New Era of Mobile Fashion Activations
With the InfoWheels Boutique, rag & bone sets a new standard for mobile fashion activations. The combination of luxury finish, flexibility, and strong visual impact creates an experience that resonates with both visitors and passersby.
Make Your Brand Unforgettable
Bring your brand to life on the streets .Experience how luxury interior design, thoughtful engineering, and mobility merge into one striking brand activation.
Contact us for availability, possibilities, and tailor-made concepts.
Visit our showroom: www.eventrent.nl, call +31 (0)88-8822111 or email us: Info@eventrent.nl