An inspiring example of how powerful a roadshow can be.
With the flexibility of our roadshows as mobile pop up shops, you can truly push the boundaries of traditional marketing.
One unit. Seven locations. Across Europe.
The result? Countless happy faces, valuable conversations, and strong sales.
BRAX on tour with the EventRent Expandable
Last summer, the German fashion brand BRAX embarked on a special campaign tour across Europe. In just two weeks, the roadshow visited seven cities, from Vienna to Sylt, where the tour concluded during the Windsurf World Cup 2025.
Our Expandable was fully branded in BRAX style and effortlessly transformed into a mobile pop up store. Visitors were welcomed into an atmospheric setting featuring a charming licorice cart that created an approachable and hospitable experience, comfortable lounge furniture that formed a relaxing oasis in the middle of the city, and a striking mirror room. This mirror room was a photobooth with four mirrored walls that became the ultimate eye catcher, both on site and on social media.
By combining elegant aesthetics with interaction, the BRAX Roadshow captured attention at every location and strengthened the overall brand experience.
Creative omnichannel marketing in action
What made this roadshow especially powerful was the smart connection between offline experience and online activation. BRAX introduced an exclusive discount campaign that could be used both in store and online. This made shopping more accessible and more fun, exactly what omnichannel marketing is all about.
Next stop the exclusive tour offer
When the tour came to your city, you could use the code BRAXTOUR2025 in all BRAX stores in that city. Customers enjoyed attractive benefits. A 20 euro discount on purchases from 129.95 euro and a 50 euro discount on purchases from 249.95 euro.
This promotion turned the in store experience into a true highlight of the tour and strengthened the connection between brand, moment and channel. Customers discovered new trends, found their favorites and felt part of something special.
What a roadshow can mean for your omnichannel strategy
The BRAX Roadshow shows how a mobile pop up shop can function perfectly as an extension of your omnichannel strategy. You literally bring the brand to your audience, create a street level experience and drive traffic to your online channels.
Want to know more about what omnichannel marketing really means, how to smartly combine online and offline, and the role a roadshow can play in this?
Then be sure to read our in depth article on omnichannel marketing here.
Curious what an Expandable or another type of roadshow could do for your brand? We would be happy to think along with you.
info@eventrent.nl or call us to schedule an appointment at 31 88 8822111