The Coca-Cola Christmas Truck Tour with EventRent
The final winter months of the year are filled with familiar traditions. Twinkling lights, Christmas trees, festive music and, since 1995, the iconic Coca-Cola Christmas Trucks. What once began as a legendary television commercial has grown into one of the most recognizable Christmas campaigns in the world. During the Christmas season, EventRent once again played a central role in the organization and execution of this large-scale international Coca-Cola Christmas Truck Tour. With thousands of kilometers traveled, dozens of locations across Germany and Belgium and a constant flow of visitors, this production undoubtedly ranks among the most impressive projects of the year.
A Christmas Tradition with International Impact
For more than twenty-five years, the Coca-Cola Christmas Truck Tour has been a cornerstone of Christmas celebrations across Europe. Since the first major tour in Germany in 1997, the event has evolved into an annual tradition that brings millions of people into the holiday spirit. The trucks have become much more than moving advertisements. Each stop transforms into a complete mobile Christmas wonderland where brand experience, emotion and live marketing come together. EventRent provides the full event production, logistics, setup and execution, ensuring that every stop delivers a unique Christmas experience for the audience.
Holiday Season 2025 with EventRent and Coca-Cola
From December 2 onward, the brightly illuminated Coca-Cola Christmas Trucks once again appeared throughout city streets. In cities across Germany and Belgium, thousands of visitors gathered around the trucks every day. Wherever the trucks arrived, the Christmas atmosphere was immediately felt. Light, music, ambiance and experience merged into one powerful brand activation that captivated visitors of all ages. For many families, the tour has become a cherished holiday tradition, and the Coca-Cola Christmas Trucks are now inseparable from the start of the Christmas season.
Collaboration with Coca-Cola and DB Cargo
This season once again continued the successful partnership between Coca-Cola and DB Cargo. At various stations, original Coca-Cola trucks were presented on freight trains, combined with extensive on-site activations, impressive lighting installations and immersive audience experiences. Our trucks along the rails brought a visible rise in Christmas cheer, even on grey winter days. Everywhere they appeared, festive energy followed.
Behind the Scenes at EventRent
Long before the audience experiences the magic, the work behind the scenes at EventRent is already in full swing. Weeks before the tour begins, our halls turned completely red. The Freightliners and Coca-Cola trailers were meticulously prepared, technically inspected and fully winterized. They then spent weeks on the road, transforming each location into a festive Christmas setting. Thousands of visitors per day, multiple cities per week, all without interruption throughout the entire tour.
Large-Scale Event Production at the Highest Level
Behind this Christmas magic lies an operation of enormous scale. International planning, continuous logistical movement, precise build-up and breakdown schedules and complete on-site event production form the backbone of this campaign. This very scale and complexity highlight the strength of EventRent as a specialist in large-scale event production and international roadshows.