How an Iconic Brand Transformed into a Mobile Experience
When a globally recognised brand like Toblerone launches a mobile activation, every detail has to be perfect. That’s why the brand chose our InfoWheels Boutique: a premium pop-up store designed to impress and attract attention.
The Toblerone Boutique is travelling across Switzerland, surprising visitors at ski resorts, mountain stations and city centres with a complete, mobile brand experience. Click here to view the full itinerary
A Pop-Up Experience Designed to Stand Out
The InfoWheels Boutique is built to showcase brands in a powerful and stylish way. With 9 m² of smartly designed retail space, large glass walls, a bar-style opening and high-end finishes, the Boutique truely feels like store on wheels.
The InfoWheels Boutique becomes operational within just five minutes. The Boutique is fully equipped with power, lighting and climate control, and is an impressive eye-catcher even when stationary. Ideal for pop-up retail, sampling, product launches, brand activations, tasting concepts and seasonal tours.
From Pop-Up Store to Personalisation Concept
For Toblerone, the Boutique was transformed into a full chocolate shop and a customisation station. Visitors can print their own name or message on a Toblerone sleeve. An irresistible feature that drives engagement, encourages sharing and creates memorable moments.
The result: a travelling chocolate experience with enormous stopping power. Wherever the Boutique appears, crowds gather to create their personalised Toblerone. A unique way to combine brand experience, sales and fun.
Why Brands Choose the InfoWheels Boutique
The Toblerone case shows how flexible and powerful the InfoWheels Boutique can be. Even the most creative or unconventional projects can be brought to life effortlessly. Brands choose the Boutique because it:
- combines a premium look with maximum mobility
- activates instantly without complex setup
- scales easily for tours, events and seasonal campaigns
- captures attention from a distance
- can be fully customised in look, layout and functionality
Whether for food, lifestyle, tech, beauty, sports or entertainment: the InfoWheels Boutique brings your brand directly to the public.
Your Brand Can Hit the Road Too
Looking to launch a unique campaign, product activation or roadshow? The InfoWheels Boutique provides the ideal mobile platform to present your brand in a distinctive and impactful way.
Want to know what we can do for your brand? Get in touch with us today!