How an Iconic Brand Transformed into a Mobile Experience
When a globally recognised brand like Toblerone launches a mobile activation, every detail needs to be perfect. That’s why the brand chose our InfoWheels Boutique: a premium pop-up store designed to impress and attract attention wherever it goes.
The Tobleronew Boutique is travelling across Switzerland, surprising visitors at ski resorts, mountain stations and city centres with a complete mobile brand experience. Click here to view the full itinerary
A Pop-Up Experience Designed to Stand Out
The InfoWheels Boutique is built to showcase brands in a powerful and stylish way. With 9 m² of cleverly designed retail space, large glass panels, a bar-style opening and high-end finishes, the Boutique truly feels like a premium store on wheels.
It becomes fully operational within just five minutes. Equipped with power, lighting and climate control, the Boutique remains an eye-catching presence even when stationary. It’s perfect for pop-up retail, sampling activities, product launches, brand activations, tasting concepts and seasonal tours.
From Pop-Up Store to Personalisation Concept
For Toblerone, the Boutique was transformed into a full chocolate shop and customisation station. Visitors can have their own name or message printed directly onto a Toblerone sleeve, an irresistible feature that boosts engagement, encourages sharing and creates memorable moments.
The result is a travelling chocolate experience with exceptional stopping power. Wherever the Boutique appears, crowds gather to create their personalised Toblerone. It’s a unique way to combine brand experience, retail and fun.
Why Brands Choose the InfoWheels Boutique
The Toblerone project demonstrates just how flexible and powerful the InfoWheels Boutique can be. Even the most creative or unconventional ideas can be brought to life with ease. Brands choose the Boutique because it:
- combines a premium appearance with maximum mobility
- activates instantly without complex set-up
- scales easily for tours, events and seasonal campaigns
- captures attention from long distances
- can be fully customised in layout, design and functionality
Whether for food, lifestyle, tech, beauty, sport or entertainment, the InfoWheels Boutique brings your brand directly to the public.
Your Brand Could Be Next
Looking to launch a standout campaign, product activation or roadshow? The InfoWheels Boutique is the ideal mobile platform to showcase your brand in a distinctive and impactful way.