Looking Back on 2025 Our very first newspaper is entirely dedicated to reflection. In this edition, we take you through the highlights of the past year: special events, great collaborations and creative solutions that made 2025 such a memorable year for EventRent. The newspaper offers an overview of what we have achieved together and provides […]
Johnson Controls brings innovation off the stand and onto the road Johnson Controls embarks on an ambitious three-year European roadshow, bringing its advanced Building Automation, HVAC, Industrial Refrigeration and Fire and Safety solutions directly to the market. Together with EventRent, this large-scale mobile showroom project spans more than 45 cities across 20 countries in its […]
April marks the point in the year when energy starts to shift. Days get longer, calendars fill up and the season of major festivals, events and international trade shows is just around the corner. For brands, this is the moment to prepare for visibility. But the key question remains: will you stand out? At the […]
At a time when mobility, sustainability, and innovation come together, we at EventRent are supporting an impressive international roadshow for Sigenergy. Currently, 11 InfoWheels are touring across Europe and the United States, and a twelfth unit is already under construction. These vehicles are not standard showrooms but fully equipped mobile demonstration units. They bring Sigenergy’s […]
How an Iconic Brand Transformed into a Mobile Experience When a globally recognised brand like Toblerone launches a mobile activation, every detail needs to be perfect. That’s why the brand chose our InfoWheels Boutique: a premium pop-up store designed to impress and attract attention wherever it goes. The Tobleronew Boutique is travelling across Switzerland, surprising […]
Mirror, Mirror on the RoadHow Eventrent brought Catrice’s Hyper Lash influencer campaign to life with a mobile roadshow For the launch of the new Hyper Lash Mascara, Catrice chose a striking and mobile brand activation. Instead of a traditional stand or fixed location, they opted for a roadshow concept that literally travelled to the target […]
Blue Monday is often referred to as the most depressing day of the year. Falling on the third Monday of January, it’s a concept that has become part of popular culture—despite having no scientific foundation. The term was originally coined by Cliff Arnall as part of a marketing campaign, combining the idea of feeling “blue” […]
Forget fixed locations, cancellations or overpriced trade shows. A roadshow vehicle puts you in control, you create the space, the moment, the message. It’s your fully equipped showroom, on your terms, at the location of your audience. You don’t just get a space. You create an immersive brand experience, styled and set up exactly the […]
A while ago, EventRent had the pleasure of creating a fully customized retail InfoWheels vehicle for Hanshow, bringing cutting-edge retail technology directly to clients across the UK. We caught up with Wendy, Marketing & ESG Manager at Hanshow, to hear about the impact of the roadshow here’s what she had to say: […]
You know that feeling you blink three times and the year’s already gone.We totally get it! Believe it or not, we’re already over halfway through the year, and the holiday season is fast approaching. That means now is the time to start thinking about your Christmas campaign. Do you already have plans for your company’s […]
A while ago, EventRent had the pleasure of creating a fully customized retail InfoWheels vehicle for Hanshow, bringing cutting-edge retail technology directly to clients across the UK. We caught up with Wendy, Marketing & ESG Manager at Hanshow, to hear about the impact of the roadshow here’s what she had to say: […]
