Following our very first edition in December 2025, it’s time for a breath of fresh air. We are proud to present the spring edition of our Roadshow Group newspaper: On the Road #02. In this Spring Edition, we once again take you behind the scenes. The world of mobile solutions never stands still, and that […]
What if one perfect shot could win you a brand-new Porsche? That was exactly the challenge facing players at hole 12 during the Soudal Open. A hole-in-one on the designated hole would earn one lucky golfer a brand-new Porsche Cayenne Electric, proudly displayed in the Porsche Mobile Showroom throughout the tournament. Over the course of […]
When KISS FM set out to bring its rebrand campaign directly into the streets of London, we transformed our SkyBox into a fully mobile live broadcast experience. Working alongside Sketch Events, we delivered a full-day touring activation across the city that combined live radio, audience engagement and high-impact visibility at some of London’s busiest locations. […]
From Paris to Berlin in a fully electric convoy. The Milence “Power to Go Further” tour recently proved that sustainable heavy-duty transport is no longer a distant vision, but an operational reality. As a proud partner of this unique project, we demonstrated that roadside hospitality can be just as green as the trucks themselves. A […]
Johnson Controls brings innovation off the stand and onto the road Johnson Controls embarks on an ambitious three-year European roadshow, bringing its advanced Building Automation, HVAC, Industrial Refrigeration and Fire and Safety solutions directly to the market. Together with EventRent, this large-scale mobile showroom project spans more than 45 cities across 20 countries in its […]
April marks the point in the year when energy starts to shift. Days get longer, calendars fill up and the season of major festivals, events and international trade shows is just around the corner. For brands, this is the moment to prepare for visibility. But the key question remains: will you stand out? At the […]
At a time when mobility, sustainability, and innovation come together, we at EventRent are supporting an impressive international roadshow for Sigenergy. Currently, 11 InfoWheels are touring across Europe and the United States, and a twelfth unit is already under construction. These vehicles are not standard showrooms but fully equipped mobile demonstration units. They bring Sigenergy’s […]
How an Iconic Brand Transformed into a Mobile Experience When a globally recognised brand like Toblerone launches a mobile activation, every detail needs to be perfect. That’s why the brand chose our InfoWheels Boutique: a premium pop-up store designed to impress and attract attention wherever it goes. The Tobleronew Boutique is travelling across Switzerland, surprising […]
Mirror, Mirror on the RoadHow Eventrent brought Catrice’s Hyper Lash influencer campaign to life with a mobile roadshow For the launch of the new Hyper Lash Mascara, Catrice chose a striking and mobile brand activation. Instead of a traditional stand or fixed location, they opted for a roadshow concept that literally travelled to the target […]
Blue Monday is often referred to as the most depressing day of the year. Falling on the third Monday of January, it’s a concept that has become part of popular culture—despite having no scientific foundation. The term was originally coined by Cliff Arnall as part of a marketing campaign, combining the idea of feeling “blue” […]
