A roadshow truck is a fully customisable mobile vehicle built to bring your brand directly to your target audience. Exhibition space, product showroom and presentation stage in one. EventRent designs, builds and manages roadshow trucks and roadshow trailers for hire across the UK and Europe. Our fleet includes compact InfoWheels, mid-size EggStreamers and spacious Mobile Showrooms with 90m² of floor space. Every roadshow truck is configured around your campaign, from product launches and sampling tours to large-scale nationwide roadshow campaigns.
EventRent operates one of the largest roadshow vehicle fleets in Europe. Every mobile unit is custom-built and fully brandable, with interactive displays and branding elements as standard. Browse our full fleet of roadshow vehicles or see the highlights below.
Our largest roadshow truck: 90m² of presentation and exhibition space, a 32m² rooftop terrace and room for 150 guests. Equipped with climate control, programmable stage lighting, sound equipment and integrated AV. And the best thing? The Mobile Showroom is operational within 60 minutes.
Spacious trailer with glass walls that opens into a generous exhibition area. Available in 25ft and 30ft formats with one-side or full-glass configurations. A proven format for client presentations and multi-city roadshow events.
Compact roadshow truck with 14m² of usable space. Deploys in five minutes, operational within 5 minutes, electric stage canopy, LED display panels and optional solar pack included. Popular for sampling events and urban activations.
Fully electric event trailer, fitted with six solar panels for off-grid operation. 9m² of presentation space, ready in five minutes. Manoeuvres through city centres where larger roadshow trucks cannot reach.
Designed by Luigi Colani, this aerodynamic roadshow truck draws crowds before the doors open. A striking stage for PR events, brand launches and high-profile campaigns.
Nearly 20 illuminated roadshow trucks that have toured the UK and Europe since 1995. A proven campaign format that draws thousands of visitors at every stop.
The InfoWheels Boutique is a luxury mobile pop-up store, perfect for putting your brand or product in the spotlight.
With 9 m² of smartly designed retail space, glass doors, and a bar-style opening, the unit offers a stylish and accessible brand experience at any location, whether parked or driving.
Roadshow trucks offer companies and their clients a branded environment to engage customers at any location. Common use cases include product launches, sampling tours, corporate hospitality, training sessions and experiential marketing events.
Coca-Cola runs the Coca-Cola Christmas Trucks campaign with 19 EventRent roadshow trucks, drawing thousands of visitors per stop since 1995. Huawei turned a single roadshow truck into a live 5G presentation stage for Huawei’s 5G roadshow across 10 countries and 38 cities, where 7,000 telecom professionals experienced the technology first-hand.
Product demonstrations work well in a roadshow truck because customers can see, touch and try what you are selling in a branded setting. Sales teams use mobile showrooms to visit clients and prospects across multiple locations instead of booking fixed venues. Albert Heijn’s traveling cooking truck combined live cooking with product tasting on board, turning a sampling campaign into a nationwide brand activation. Training departments bring the classroom to regional offices rather than flying staff to HQ. Retail brands looking for a smaller footprint can explore our pop-up store experience as an alternative.
A roadshow truck goes where your target audience is. Instead of relying on trade show foot traffic, you pick the location, the timing and the crowd. Your brand lands directly in front of potential customers who might never walk into a showroom.
One roadshow truck covers multiple cities without the cost of building and dismantling stands at every venue. setup takes less time, less material, less staff and less stress.
Face-to-face interaction converts better than digital. Visitors touch the product, ask questions and leave with personal connections to your brand. That contact drives a successful roadshow and is exactly how a roadshow benefits your marketing and sales strategy.
EventRent runs 20 fully electric vehicles and offers sustainable roadshow solutions including solar-powered units and HVO diesel.
The right roadshow truck depends on your campaign goals and target audience size. This table compares our most popular vehicles and their equipment. All models are fully customisable to match your company branding and interior layout.
Tell us about your roadshow project, target audience and planned locations. Our expertise shapes the brief.
Our team’s roadshow expertise shapes a tailored vehicle concept with layout, stage design and presentation equipment.
Your roadshow truck is custom-built with full exterior wrapping and interior fit-out, ready for the road.
We handle delivery, setup and on-site support for your project at every location across the UK and Europe.
After the final stop, you receive a campaign summary to measure your roadshow’s success.
Explore the services and solutions we provide for a successful roadshow.
A roadshow truck is a mobile marketing vehicle that doubles as a branded exhibition and presentation space. Hire one to bring your products directly to customers at events, business parks or city centres. Fully customisable in size, layout and branding.
Pricing depends on vehicle type, hire period and services included. EventRent is specialised in realizing the perfect moveable activation for your brand and budget.
The terms overlap. A roadshow truck drives itself; a roadshow trailer or event trailer requires a separate towing vehicle. EventRent offers both, including spacious trailers for large presentations. Your choice depends on venue access and floor space.
Roadshow trucks provide quick deployment. Our InfoWheels and EggStreamers set up in about five minutes. Larger units such as the Mobile Showroom Premium need around 60 minutes. See why roadshows are an effective advertising solution.
Planning a successful roadshow or exploring your options? Tell us about your campaign and we will find the right roadshow truck for your goals. Get in touch with our team or explore our showroom first.
