20,000 kilometres, 15 countries, 71 events and counting!
Since August 2026, the striking red Toshiba Climate Solutions Truck has been travelling across Europe, taking Toshiba’s latest heating and cooling technologies directly to installers, distributors and industry professionals. From Finland and Poland to France, Greece, Spain and beyond, the roadshow brings innovation closer to the people who work with these technologies every day.
But this is more than a branded truck travelling from one city to another. It is a fully equipped mobile showroom, designed to turn product presentations into hands-on experiences. Inside, visitors can explore five key areas of Toshiba’s portfolio: Residential Air to Water, Residential Air to Air, Light Commercial, VRF systems and Chillers.
Through live demonstrations, technical presentations and direct conversations with Toshiba experts, visitors get the opportunity to discover new solutions, explore product developments and discuss the challenges shaping the HVAC industry. The truck creates a meeting place where technology, expertise and professional connections come together.
Behind every kilometre
A European roadshow of this scale requires much more than a vehicle and a route. Behind every stop is a carefully coordinated operation involving vehicle preparation, international transport, route planning, logistics and day-to-day roadshow management.
That’s where EventRent and The Roadshow Group come in. We take care of the operational side of the journey, making sure the truck, its equipment and everything needed for each activation are ready for the next destination. From coordinating logistics across borders to keeping the roadshow running smoothly, our team works behind the scenes to make every stop possible.
And the journey continues…
With more than 20,000 kilometres already covered, the Toshiba Climate Solutions Roadshow is still going strong. The European tour continues into 2027, with 60+ further destinations and opportunities to meet HVAC professionals along the way.
For us, projects like this demonstrate what a mobile showroom can achieve: taking a brand beyond traditional exhibition spaces, creating meaningful face-to-face interactions and bringing complex technologies directly to their target audience.
Ready to take your brand on the road?
From a single mobile activation to a large-scale international roadshow, EventRent takes care of every detail. We combine the right mobile solution with logistics, planning and on-site support to bring your brand closer to its audience.