The INSTAX™ Summer Tour 2024 took France by storm last summer with its vibrant and engaging roadshow, housed in the impressive EggStreamer XL!

Summer is a time of joy and relaxation for the French, and INSTAX™ made it even more memorable with its first-ever summer tour.

A Tour to Remember

From July 25 to August 10, 2024, INSTAX™ hit the French coasts, bringing its iconic instant cameras and smartphone printers directly to holidaymakers. The EggStreamer XL, fully branded in INSTAX™ colors, became a beacon of fun and creativity along the sunny beaches. This unique roadshow provided a friendly atmosphere that perfectly captured the brand’s spirit.

Engaging Activities for All

The INSTAX™ Summer Tour wasn’t just about showcasing products; it was about creating unforgettable moments. Tourists had the opportunity to test INSTAX™ instant cameras and printers, participate in exciting beach games, and win fantastic prizes, including the iconic INSTAX™ mini 12™.

One of the highlights of the tour was the free photocall, where visitors could have their photos taken and leave with a cherished souvenir. To ensure everyone could relax and soak in the summer vibes, a dedicated relaxation area with deckchairs was also set up.

The EggStreamer XL: A Mobile Marvel

The EggStreamer XL proved to be the perfect companion for this roadshow. Its eye-catching design and complete INSTAX™ branding made it impossible to miss. As a mobile showroom, it provided an ideal space for showcasing all INSTAX™ products while offering a welcoming environment for tourists and locals alike.

Why Roadshows Like This Matter

Roadshows like the INSTAX™ Summer Tour are excellent advertising tools, allowing brands to connect with their audience in a personal and interactive way. By bringing the experience directly to the public, INSTAX™ created lasting memories and strengthened its presence in the French market.

Conclusion

The INSTAX™ Summer Tour 2024 was a resounding success, blending fun, creativity, and brand engagement in a way that resonated with everyone who attended. The EggStreamer XL played a crucial role in making this tour a standout event. As a leading instant camera brand, INSTAX™ continues to innovate in how it connects with its audience.