travels through Europe.

Ready for something new? Looking for an adrenaline rush and always wanting to feel the ultimate racing spirit in a virtual world?

The BMW Sim Racing Tour is your front-row seat in the virtual racing world.


Would you put your skills to the test? With the SIM Racing Tour, guests took the opportunity to virtually drive a racing car on a world-famous race track and, with a bit of luck, some were able to secure a place in the BMW SIM Racing semi-finals at the Salzburgring.

 Guest enjoying the bmw sim race inside the showroom BMW logo on the exterior of the SIM racing eggstreamer

We understand that motorsport is a passion. Perfection as a drive. Maximum exclusivity as an expression of your own personality.

The BMW SIM RACE is the fastest e-sport in the world.

Virtual motorsport was the big topic of 2021 for racing fans. Drive a racing car yourself over world-famous routes in a perfect simulation. Equipped with two racing seats, our EggStreamer XLs offered pure racing pleasure. Embedded in a fast-paced multimedia environment developed by EventRent, the driver forgets they are in a virtual world. 

BMW next to the eggstreamer xl  bmw sim racing outside the bmw headquarters ourside the bmw headquarters

The two EggStreamers travelled throughout Austria and Eastern Europe to inspire motorsport fans outside of the race track.

Contact us today for your next big roadshow!