How do you bring a concept car to audiences across Europe while creating a recognizable environment around it? For the Peugeot Polygon Concept, we transformed an Expandable Variant into a customized mobile showroom designed to travel with the vehicle throughout its European roadshow.
The Peugeot Polygon Concept offers a glimpse into Peugeot’s vision of future mobility. With its distinctive design and innovative technology, the concept car invites people to look beyond what a car is today and imagine what driving could become tomorrow.
To support its European journey, we transformed one of our Expandable Variants into a dedicated mobile showroom for the Polygon Concept. The unit provides a flexible environment in which the vehicle can be presented to visitors, media and other audiences across multiple destinations.
Creating a space around the concept
A concept car is about more than the vehicle itself. It represents a vision and an idea about the future of a brand. The environment in which it is presented can therefore play an important role in bringing that vision to life.
For the Polygon Concept, the Expandable was customized to create a dedicated Peugeot environment. The interior, branding, lighting and layout were adapted to complement the design of the vehicle and provide a suitable setting for its presentation.
The aim was to create a space where the Polygon could take centre stage, while giving visitors an opportunity to experience the concept in a dedicated environment.
A flexible mobile showroom
The project is built around our Expandable Variant, a mobile event unit offering approximately 35 m² of floor space.
The unit expands on both sides, creating a spacious interior that can be adapted for different purposes. In this case, it was configured as a mobile showroom for the Polygon Concept.
Integrated LED ceiling lighting, air conditioning and heating help create a comfortable environment for visitors and media, while the adaptable interior makes it possible to tailor the space to the requirements of the campaign.
With an installation time of approximately 15 minutes, the Expandable is designed to support roadshows where the same environment needs to move between multiple destinations.
Taking the Polygon Concept across Europe
The mobile showroom started its journey in Madrid, Spain, before continuing to destinations including Portugal, England, France, Poland and the Netherlands, with the roadshow continuing across Europe.
For a multi-month roadshow, a mobile showroom offers an efficient way to take a consistent brand environment from one market to another. Rather than creating a new space at every destination, the same customized unit can travel with the campaign.
This provides continuity throughout the roadshow while allowing the vehicle to be presented in different locations and to different audiences.
One mobile showroom. Multiple destinations. One recognizable setting for the Polygon Concept.
Why mobile showrooms suit automotive roadshows
Automotive roadshows often involve moving vehicles between cities, countries and events. A mobile showroom can provide a dedicated environment that travels alongside the campaign.
This offers several practical advantages:
- Consistency: the same branded environment can be used across multiple destinations.
- Flexibility: the space can be adapted to different automotive campaigns and requirements.
- Fast setup: the Expandable can be prepared for use in approximately 15 minutes.
- Customisation: interior elements, branding and layout can be tailored to the vehicle and campaign.
- Climate control: integrated heating and air conditioning support use throughout different seasons and locations.
- Mobility: one solution can travel across multiple markets during a roadshow.
For international vehicle launches, concept car presentations and automotive activations, this flexibility can be particularly valuable.
Experience in automotive
Automotive projects require an understanding of both the product and the environment in which it is presented. Over the years, we have worked on a range of automotive roadshows, vehicle presentations and brand activations.
This experience allows us to approach each project from both a practical and creative perspective. How should the vehicle be positioned? How should visitors move through the space? Which elements should support the brand story? And how can the environment remain functional while travelling between destinations?
The Peugeot Polygon project brings these considerations together in a mobile format designed specifically around a concept vehicle.
Built to travel
The Peugeot Polygon Concept is designed to give a glimpse into the future of mobility. Its European roadshow brings that vision to different audiences across multiple markets.
By transforming an Expandable Variant into a customized mobile showroom, we created a flexible environment that can travel alongside the campaign and provide a recognizable setting for the concept car at different destinations.
From Madrid and onwards across Europe, the Polygon Concept continues its journey, taking a vision of future mobility on the road.
Because a concept car is not only something to display. It is a vision worth experiencing.
Looking for a mobile showroom for your next automotive roadshow?
Whether it is a concept car, vehicle launch or brand activation, a mobile showroom can bring your automotive experience directly to different audiences and markets.
Explore our roadshow solutions and discover what we can create for your next roadshow.