One of the most successful promotional tours for over 25 years
In 1997, the Coca-Cola Christmas Trucks started their grand tour across Germany for the first time, marking the beginning of unforgettable events. Great program and exciting moments during the Christmas season. In 2018, for the first time, our trucks became a mobile Christmas Wonderland with Christmas huts, Santa’s parlor and an XXL snow globe! They are an indispensable part of the pre-Christmas season and we are proud to be a part of this great event and to send our trucks on a great tour every year.
Christmas is a time for traditions. In this digital age, with everyone clouding your mind with online ads, traditions like the Coca-Cola Christmas Caravan are even more striking. We bring the Coca-Cola-brand and people together in a world of Christmas feeling and peace, by using surprising effects creating an experience, empathy and purpose.
Every year in October we begin to build the unforgettable Christmas Trucks experience for many people across Europe. It takes passion, intelligence and scale to manage the expectations of local marketing departments. For these clients we facilitate the ultimate Christmas feeling with our magical roadshow event that enhances contact with target groups all over Europe.
