“Feel the passion inside” of the Peroni Nastro Azzurro 0.0% Il Pitstop European Roadshow.
Our cutting-edge InfoVan #09 travels across the UK and Europe in partnership with Peroni Nastro Azzurro 0.0% to offer racing fans a one-of-a-kind sensory experience called “Il Pitstop.”
As less than 20% of Formula One™ fans have attended a race in the last five years, Peroni Nastro Azzurro 0.0% Il Pitstop aims to immerse fans in the sights, sounds, and smells of the Aston Martin Aramco Cognizant Formula One™ Team garage and “feel the passion” of the sport.
The InfoVan #09, branded externally and internally with Peroni Nastro Azzurro 0.0% graphics in partnership with Evolution Sport, offers visitors the chance to view the Aston Martin Aramco Cognizant Formula One™ car up close and personal while participating in hosted pit stop challenges. The unique soundscape experience mimics the sound of the AMR22 engine, transporting attendees to the garage.
The Peroni Nastro Azzurro 0.0% Il Pitstop roadshow tour began last summer on June 16th in Belfast and concluded on September 25th, 2022, in Bucharest, after visiting numerous European cities, including London, Milan, Amsterdam, and Budapest.
In addition to the sensory experience, guests can sample the new Peroni Nastro Azzurro 0.0% non-alcoholic drink within the InfoVan #09. The roadshow unit’s dedicated outdoor areas and roof terrace provide a place for guests to relax and enjoy a refreshing glass of Peroni Nastro Azzurro 0.0%.
The InfoVan #09, measuring an impressive 13.5m, delivers an extraordinary internal presentation space for a range of applications, accommodating up to eighty people for seating and 110 for walkthrough capacity. The trailer’s stepped deck allows Peroni Nastro Azzurro 0.0% to greet guests onboard and extend their branded experience outside. The InfoVan #09 is also equipped with onboard air conditioning and heating systems for full climate control, making it the perfect pop-up event structure for experiential marketing activities.
If you’re seeking the perfect roadshow solution for your company, please contact us today at +31 88 882 21 11.