In August 2024, the Formula 1 Grand Prix in Zandvoort wasn’t just about high-speed cars and adrenaline-fueled excitement. It also became the stage for cutting-edge marketing activations, where EventRent showcased the full potential of its roadshow solutions at Formula 1 Zandvoort.
With four standout units strategically positioned at the event, we delivered unforgettable brand experiences, proving why roadshows are the ultimate solution for big events.
Four Unique Roadshow Solutions, One Unforgettable Weekend
Each of our roadshow units was designed with purpose, creativity, and precision, catering to the diverse needs of our clients. Here’s how they stole the spotlight at Zandvoort:
- Racesquare Expandable: Immersive VR Formula 1 Racing
The Racesquare Expandable was a crowd magnet, offering a fully branded experience dedicated to showcasing their cutting-edge VR Formula 1 racing technology. Visitors stepped inside to experience the thrill of virtual racing, immersing themselves in the excitement of the Grand Prix. The seamless integration of branding and interactivity made this activation an unforgettable highlight of the event. - Gazelle Expandable: Leading the Charge in Sustainable Mobility
Gazelle’s Expandable unit demonstrated the future of eco-friendly transportation by showcasing their innovative e-bikes. Guests had the opportunity to test ride the latest models, experiencing the perfect combination of sustainability, technology, and style. The vibrant branding and inviting setup drew in countless visitors, reinforcing Gazelle’s position as a leader in green mobility. - Porsche Mobile Showroom: Elegance Meets Power
Porsche elevated the event with their stunning Mobile Showroom, captivating car enthusiasts and casual attendees alike. Designed to highlight both the elegance and power of Porsche’s vehicles, the showroom featured iconic models and cutting-edge technology. This luxurious experience not only turned heads but also underscored Porsche’s reputation for innovation and excellence. - KPN Colani Truck: High-Speed Connectivity
KPN brought a tech-forward edge to the Grand Prix with their iconic Colani Truck, showcasing internet speeds that rivaled the pace of the Formula 1 cars. The futuristic design and engaging demonstrations highlighted KPN’s role as a leader in high-speed connectivity. Visitors marveled at the technology on display, proving that innovation isn’t just for the racetrack.
Why Roadshow Solutions at Formula 1 Zandvoort Are Perfect
Large-scale events like the Formula 1 Grand Prix are the perfect platform for roadshow solutions at Formula 1 Zandvoort. Here’s why roadshows are the ultimate choice for brands looking to make an impact:
- Unmatched Audience Engagement
Roadshow activations provide hands-on, immersive experiences that capture attention and keep visitors engaged. Whether it’s virtual reality, product testing, or interactive displays, roadshows bring your brand to life in a way that traditional marketing cannot. - Customizable and Unique
Every roadshow unit is tailored to your brand’s identity and goals. From fully branded Expandables to luxurious Mobile Showrooms, the versatility of roadshow solutions at Formula 1 Zandvoort ensures your activation stands out from the crowd. - Maximum Visibility
High-footfall events like Formula 1 offer unparalleled exposure. Roadshow units provide a bold, physical presence that draws in attendees and maximizes your reach in a competitive environment. - Memorable Experiences
Roadshows don’t just market your products; they create lasting memories. By engaging audiences in a fun and interactive way, your brand becomes synonymous with positive experiences and innovation.
Elevate Your Marketing with EventRent’s Roadshow Solutions
At EventRent, we specialize in creating bespoke roadshow experiences that captivate audiences and elevate your brand. Whether you’re looking to showcase products, build brand awareness, or engage with customers on a deeper level, our roadshow solutions at Formula 1 Zandvoort proved how impactful these activations can be.
From our Expandables to the iconic Colani Truck, we offer a range of customizable options to suit your unique needs. Ready to make your brand the center of attention at your next big event? Contact us today and discover how we can turn your vision into a standout roadshow activation.
