The ADAC, renowned for its commitment to automotive excellence, made it’s grand debut

at the International Motor Show (IAA) in Munich with its all-new Partner Premium Lounge.

This innovative addition to the ADAC experience promises to elevate the standards of comfort and luxury for guests attending the highly anticipated ADAC GT Masters races. Welcome to the Mobile Showroom, a 100-square-meter oasis of indulgence that redefines the concept of relaxation and enjoyment.

Exclusivity Redefined

Designed exclusively as a lounge for the prestigious German ADAC GT Masters races, the Partner Premium Lounge epitomizes sophistication and elegance. This carefully crafted space offers a haven of tranquility amidst the exhilarating motorsport events, providing an unparalleled experience for ADAC guests. The Mobile Showroom is a testament to ADAC’s unwavering commitment to delivering exceptional hospitality and creating memorable moments.

A Sanctuary of Wellbeing

Step into the Mobile Showroom and immerse yourself in the world of luxury. Spanning an impressive 100 square meters, this meticulously designed lounge is a masterpiece of comfort and style. Every element has been thoughtfully curated to create an environment that nurtures relaxation and well-being in line with the ADAC style. From comfortable seating and ambient lighting to tastefully adorned interiors, the Partner Premium Lounge exudes an air of refinement and exclusivity.

Unveiling Unparalleled Views

The Mobile Showroom takes the luxury experience to new heights, quite literally. As guests make their way to the lounge, they are greeted by a unique offering—the opportunity to enjoy the sun on the lounge’s rooftop. This captivating feature sets the Partner Premium Lounge apart, allowing visitors to bask in the warmth of the sun while relishing panoramic views of the racing action unfolding before their eyes. It’s a one-of-a-kind experience that combines the thrill of motorsport with the serenity of a rooftop retreat.

The Epitome of Hospitality

The ADAC understands that true luxury lies in attention to detail. The Mobile Showroom offers more than just a luxurious space; it exemplifies unparalleled hospitality. Attentive staff members are on hand to cater to guests’ needs, ensuring that every moment spent in the Partner Premium Lounge is a memorable one. Whether it’s offering personalized recommendations, indulging guests with delectable refreshments, or providing insider insights into the world of motorsport, the ADAC leaves no stone unturned in delivering a world-class experience.

A Meeting Point for Passionate Enthusiasts

The Partner Premium Lounge at IAA Munich is not just a retreat for relaxation; it’s a hub for like-minded individuals to connect and share their passion for motorsport. As guests gather in this exclusive space, they have the opportunity to engage in meaningful conversations, forge new connections, and celebrate the excitement that surrounds the ADAC GT Masters races. It’s a vibrant community of motorsport enthusiasts coming together to create memories that will last a lifetime.

The ADAC’s unveiling of the Partner Premium Lounge at the IAA in Munich marked a significant milestone in redefining luxury and hospitality within the automotive world. The Mobile Showroom provides an immersive experience where guests can indulge in the utmost comfort, soak up breathtaking views, and engage in a vibrant community of passionate enthusiasts. With meticulous attention to detail and an unwavering commitment to excellence, the ADAC invites you to step into the Partner Premium Lounge and embrace a new standard of luxury at the intersection of motorsport and serenity.