When KISS FM set out to bring its rebrand campaign directly into the streets of London, we transformed our SkyBox into a fully mobile live broadcast experience.

Working alongside Sketch Events, we delivered a full-day touring activation across the city that combined live radio, audience engagement and high-impact visibility at some of London’s busiest locations.

From Southbank Centre to Battersea Park and Potters Field, the fully branded SkyBox attracted attention throughout the day as it moved through the city wrapped in unmistakable KISS pink branding.

A Mobile Brand Experience Built to Stand Out

For this activation, our SkyBox was transformed into a moving radio studio and experiential marketing platform.

The structure combines mobility with visibility through its hydraulic transparent rear box, which elevates up to eight metres high. This created strong visual impact both while driving through London and when fully deployed on-site.

Unlike traditional static event spaces, our SkyBox allowed the campaign to remain dynamic throughout the day, travelling between locations while continuously creating new audience touchpoints across the city.

Inside the unit, live broadcasts, DJ sets, giveaways and content creation took place throughout the campaign, turning the structure into both a functioning radio environment and a moving advertisement.

Bringing the Brand Directly Into the City

What makes mobile brand activations increasingly powerful is their ability to bring campaigns directly to audiences instead of waiting for audiences to come to them.

Throughout the day, the KISS FM activation created visibility naturally within London’s urban environment. Whether deployed at a location or simply travelling through the city, the structure continuously attracted attention, generated interaction and amplified the campaign far beyond a single event site.

This flexibility allows brands to create multiple impactful moments within one day while simultaneously combining live entertainment, social media content and physical brand experience.

Built for Touring Activations and Experiential Campaigns

The SkyBox is designed specifically for brands looking to create visibility, flexibility and impact within experiential campaigns, hospitality activations, roadshows and live broadcast environments.

Rapid deployment, premium presentation and mobility allow campaigns to operate efficiently across multiple locations without compromising on experience or production quality.

For KISS FM, this resulted in a London-wide activation that blended live entertainment, movement and visibility into one fully integrated mobile brand experience.

Looking to create a touring activation or mobile experiential campaign? EventRent helps brands bring their experience directly to the audience. Get in touch with our project managers today!