Colani Truck
Luigi Colani was a prolific Swiss-German industrial designer who preferred free-flowing, dynamic shapes over more traditional styles, resulting in genuinely ergonomic yet wildly-looking visual masterpieces. The world-renowned artist unveiled his view of the potential truck in the mid-1980s. Although several trucks remain square and angular, the Colani Tractor adds a unique element to every advertising vehicle, creating a real “WOW” factor that leaves a lasting impression.
