Scotch on Wheels
Scotch on Wheels is a boutique designed especially for Scotch & Soda that drove -all guerrilla style- along the European fashion weeks, from Amsterdam to London, Florence, Milan and Paris and was accessible to every passerby. The last-minute announcements of locations and online coverage of the truck itself created local and international enthusiasm, sensation and growing awareness (more than 3.7 million Instagram views).
