Crafting Unforgettable Experiences: Nike x EventRent x ID.Buzz
At Roadshow Group, we’re passionate about creating experiences that leave a lasting impression and our latest collaboration with Nike at the Roermond Outlet is a perfect example of that spirit in action.
As the warm months approach and event season kicks into high gear, we launched a dynamic project that not only brought the Nike brand closer to its fans but also showcased the creative potential of our fully customized ID.Buzz Brand Activator.
A Sneaker Experience Like No Other
Visitors to the Roermond Outlet were invited to roll up their sleeves and design their very own pair of unique, personalized sneakers. Guided by Nike’s philosophy of individuality and self-expression, every participant had the opportunity to create a piece that truly reflected their style — and they loved every second of the process.
This hands-on activation wasn’t just about customization — it was about connection. By giving people the tools to make something personal, Nike turned customers into creators, deepening their relationship with the brand in a fun, memorable way.
Enter: The ID.Buzz Brand Activator
Taking the experience to the next level was our specially customized ID.Buzz Brand Activator, which served as both a centerpiece and a mobile brand ambassador. This wasn’t just any vehicle it was a completely transformed Volkswagen ID.Buzz, reimagined to match Nike’s bold and energetic spirit.
Highlights of the customization included:
- A fully branded exterior wrap with vibrant Nike visuals
- An exclusive orange Volkswagen logo to echo Nike’s iconic color palette
- Interior modifications to support the activation, including workspaces and displays
- Tech integrations to enhance visitor engagement
The ID.Buzz wasn’t just a visual magnet — it was a fully operational part of the event, hosting activities and acting as a creative hub where visitors could start their sneaker customization journey.