Blue Monday is often referred to as the most depressing day of the year. Falling on the third Monday of January, it’s a concept that has become part of popular culture—despite having no scientific foundation. The term was originally coined by Cliff Arnall as part of a marketing campaign, combining the idea of feeling “blue” with winter fatigue, post-holiday spending and abandoned New Year’s resolutions.

At EventRent, we choose to look at Blue Monday differently. Instead of focusing on the winter dip, we see it as a moment to reset, reflect and look forward.

A Strong Start Sets the Tone for the Year

January is the starting point of every successful year. It’s when goals are defined, strategies take shape and brands decide how they want to show up in the months ahead. While the weather may still be grey, better—and sunnier—days are coming. And that means now is the time to start planning.

Starting early is essential when it comes to fairs, good weather and fresh ideas. The brands that prepare now will stand out when the season truly begins.

Finding Inspiration in Blue (and Every Other Colour)

To brighten Blue Monday, we’re sharing a selection of our blue-themed projects. Blue doesn’t have to feel cold or distant. In the right setting, it represents trust, creativity and innovation. Through smart design, lighting and mobile concepts, blue can become bold, immersive and energising.

But don’t worry your project doesn’t have to be blue at all.
At EventRent we think along in every colour of the spectrum. Whether your brand identity shines in red, green, orange, black, neon, pastels or a mix of everything: we’re here to bring your vision to life. The blue theme is just today’s spark of inspiration.

Ready for Roadshow Season

One concept that deserves early attention is the roadshow. Mobile brand experiences allow you to connect with your audience in a direct and powerful way, wherever they are. From fully branded trucks to pop-up activations and travelling showrooms, roadshows help brands stay visible, flexible and memorable.

EventRent is already gearing up for an amazing roadshow season and you can be part of it all.

From Blue Monday to Momentum

Blue Monday doesn’t have to slow you down. It can be the starting signal for a year full of movement, creativity and connection. Start on time for the fairs ahead, the good weather to come and the new ideas waiting to be developed.

Let’s make 2026 unforgettable  for your brand and your audience. Get in touch now!