In healthcare, delivering the right message to professionals at the right time is crucial. EventRent works with leading medical clients like Medtronic, Bayer, and Merck. We provide mobile units for product demos, training, and on-site engagement. Additionally, we partner with healthcare insurers like CZ and Menzis, as well as international aid organizations including the Red Cross and Doctors of the World.

Our expertise is demonstrated in projects like the Medtronic Infovan as shown in the image below. For a more in depth example, see our detailed Medtronic case study online. This diverse experience proves we can create tailored solutions that meet strict medical standards and the unique needs of healthcare providers and companies.

What is a medical roadshow?

A medical roadshow is a mobile unit that brings your technologies, products, and solutions directly to hospitals, clinics, research centres, or care facilities. Our fully equipped units range from compact to full-sized. They enable live demos, hands-on training, and direct interaction with medical staff. As a result, this eliminates the need for healthcare teams to travel to fairs and conferences. Your innovation is delivered onsite without disrupting schedules. It is personal, practical, and proven effective in the medical sector.

Proven results from the field

Medtronic used a large medical unit to visit many conferences, universities and hospitals across Europe. This allowed doctors and nurses to test new surgical equipment hands-on. Feedback was overwhelmingly positive. In particular, clinical teams appreciated the convenience of on-site evaluation.

Research, including studies from Cancer Research UK, shows mobile health roadshows boost awareness, confidence, and long-term engagement among healthcare professionals and patients. Furthermore, marketing data reveals face-to-face roadshows generate 3 to 5 times more engagement than digital or traditional events.

Medical training professionals report higher satisfaction with interactive, on-site learning compared to classroom or online formats. Thus, this confirms roadshows as an effective way to build trust and real-world impact.

The dental sector is also embracing roadshows. Denticien shared their experience:
“Our Medical Roadshow opened new doors for growth and innovation. EventRent’s InfoWheels serve as fully functional treatment rooms, allowing us to treat patients directly. Feedback has been very positive, and the ability to share equipment across locations is a major advantage. We only wish we had started sooner!”
– Germen, Denticien

Tailored to the healthcare industry

Our roadshow units are designed to meet the technical and regulatory demands of medical engagement. Depending on your needs, the vehicles can include fully certified treatment or demo rooms, mobile scanning or imaging setups (including radiation shielding), and temperature-controlled storage for pharmaceutical or nutritional products. We also provide workstations for simulation, data demos, or hands-on use. Moreover, units can be equipped with interactive displays, VR/AR solutions, or live data interfaces. This makes complex technologies tangible and easy to understand. It allows realistic demonstrations of advanced medical equipment without external locations or installations.

We’ve helped companies present complex surgical systems, demonstrate diagnostic equipment, train hospital teams in infusion technology, and roll out mobile educational programmes—all from within our mobile units, parked right outside hospital entrances.

Flexible, scalable, and compliant

Whether targeting ten hospitals in the Netherlands or thirty locations across Europe, our mobile units offer a scalable, high-impact solution. They build visibility and trust in healthcare.

Our fleet includes compact InfoWheels for quick urban deployment, mid-sized Expandable units for pop-up clinics and mobile labs, and fully equipped medical InfoVans for demonstrations, training, and minor procedures.

Each unit can be customized with certified treatment or demo rooms, temperature-controlled storage, integrated diagnostic or imaging equipment with radiation shielding, simulation workstations, and advanced digital interfaces like VR/AR or live data streaming.

Reach the professionals that matter

Medical decision-makers are busy and often don’t have time to attend trade fairs or off-site events.  That’s why medical roadshows using EventRent’s mobile units offer a powerful solution. You meet professionals where they are. You show, not just tell. Consequently, you create real, lasting engagement around your brand, technology, or innovation.

Ready to move? Let’s bring your medical story on the road. Contact us: info@eventrent.nl or call +31 (0)6 486 277 388