IBC 2025 in Amsterdam RAI once again served as the international platform where the future of media and entertainment became visible. The event brought together creative professionals, technology experts, and business leaders from around the world who are shaping the digital transformation of the industry. EventRent presented three standout Mobile Units for NEP and BT Media and Broadcasting, that demonstrate how brands can enhance their brand experience at international trade shows and events.

Mobile Studio: high-end broadcasts with a mobile studio

The Mobile Studio is a fully custom-designed mobile studio that can be hydraulically raised 3.5 meters and features a camera deck. On the upper level, there is a 35 m² studio with air conditioning and RoscoVIEW polarized windows, an office with six workstations, a coordination room, and a makeup area. This unit is ideal for live broadcasts, interviews, and productions directly from the trade show floor. NEP successfully used the Mobile Studio at IBC for meetings and gatherings.

Event Expandable 30ft: flexible mobile unit for any event

The Expandable 30ft unit was present for NEP and offers approximately 45 m² of modern, flexible space that can be fully adapted to the client’s brand identity. With windows on all sides, advanced LED lighting, and integrated climate control, this mobile unit is ideal as a pop-up shop, conference room, or showroom, both indoors and outdoors. Its versatility allows it to host gatherings and create an open, inviting atmosphere through its glass walls.

Mobile Showroom: exclusive brand experience for guests

The Mobile Showroom is perfect for presenting products and brands and can accommodate up to 150 guests. It can also serve as a temporary meeting space, showroom, or training center. With programmable LED lighting, air conditioning, heating, a built-in refrigerator, and a VIP deck, this mobile showroom combines functionality with a premium brand experience. As BT Media & Broadcasting demonstrated, it is an ideal tool for showcasing products and innovations. Visitors were able to experience the two #IBCAccelerators demonstrated on the Mobile Showroom stand: Master Control Cloud and Ultra Low Latency Streaming at Scale.

Practical applications and customer experiences

Thanks to the combination of different Mobile Units, visitors could be received and inspired in various ways, from personal client meetings to dynamic product presentations. Our units were deployed for NEP Group and BT Media & Broadcasting, demonstrating innovative technologies directly on the trade show floor. BT on the Mobile Showroom: “From a simple white truck, it transformed into a highly sophisticated showroom with heated floors, air conditioning, and a top deck. It allowed us to conduct business in a comfortable and spacious environment, and it was also sustainable. Fantastic result, thank you EventRent!”

Sustainable innovation and optimal brand experience

At IBC 2025, innovation and collaboration were central. For NEP Group and BT Media & Broadcasting, our Mobile Units facilitated demonstrations of new technologies, interactive sessions, and client meetings. The combination of high-quality presentation, comfort, and flexibility ensured maximum brand experience and successful interactions. Additionally, our Mobile Units are sustainable; the Mobile Showroom for BT was transported only 30 kilometers from our Utrecht warehouse and can be reused immediately for another client.

Experience EventRent Mobile Units yourself

IBC 2025 demonstrated that EventRent Mobile Units make a real difference for brands that want to impress at international trade shows and events. Discover how BT Media & Broadcasting experienced our collaboration: read full review

Want to know more? Email info@eventrent.nl or call +31 088 8822 111.