Following our very first edition in December 2025, it’s time for a breath of fresh air. We are proud to present the spring edition of our Roadshow Group newspaper: On the Road #02. In this Spring Edition, we once again take you behind the scenes. The world of mobile solutions never stands still, and that […]
From Paris to Berlin in an all-electric convoy. The Milence “Power to Go Further” tour recently proved that sustainable heavy-duty trucking isn’t a distant dream—it’s an operational reality. As a proud partner in this historic project, we showed that roadside hospitality can be just as green as the rigs themselves. A Landmark Project From April […]
Johnson Controls brings innovation off the stand and onto the road Johnson Controls embarks on an ambitious three-year European roadshow, bringing its advanced Building Automation, HVAC, Industrial Refrigeration and Fire and Safety solutions directly to the market. Together with EventRent, this large-scale mobile showroom project spans more than 45 cities across 20 countries in its […]
Today marks the official start of spring. The point in the year when energy starts to shift. Days get longer, calendars fill up and the season of major festivals, events and international trade shows is just around the corner. For brands, this is the moment to prepare for visibility. But the key question remains: will […]
At a time when mobility, sustainability, and innovation come together, we at EventRent are supporting an impressive international roadshow for Sigenergy. Currently, 11 InfoWheels are touring across Europe and the United States, and a twelfth unit is already under construction. These vehicles are not standard showrooms, but fully equipped mobile demo units. They bring Sigenergy’s […]
How an Iconic Brand Transformed into a Mobile Experience When a globally recognised brand like Toblerone launches a mobile activation, every detail has to be perfect. That’s why the brand chose our InfoWheels Boutique: a premium pop-up store designed to impress and attract attention. The Toblerone Boutique is travelling across Switzerland, surprising visitors at ski […]
Mirror, Mirror on the RoadHow Eventrent brought Catrice’s Hyper Lash influencer campaign to life with a mobile roadshow For the launch of the new Hyper Lash Mascara, Catrice chose a striking and mobile brand activation. Instead of a traditional stand or fixed location, they opted for a roadshow concept that literally travelled to the target […]
Blue Monday is often referred to as the most depressing day of the year. Falling on the third Monday of January, it’s a concept that has become part of popular culture—despite having no scientific foundation. The term was originally coined by Cliff Arnall as part of a marketing campaign, combining the idea of feeling “blue” […]
Looking Back on 2025 Our very first newspaper is entirely dedicated to reflection. In this edition, we take you through the highlights of the past year: special events, great collaborations and creative solutions that made 2025 such a memorable year for EventRent. The newspaper offers an overview of what we have achieved together and provides […]
The Coca-Cola Christmas Truck Tour with EventRent The final winter months of the year are filled with familiar traditions. Twinkling lights, Christmas trees, festive music and, since 1995, the iconic Coca-Cola Christmas Trucks. What once began as a legendary television commercial has grown into one of the most recognizable Christmas campaigns in the world. During […]
