The year is quickly coming to an end, and the demand for Mobile Showrooms keeps on growing.
The attraction of retail showrooms has been attracting brands for as long as there have been products to sell. Showrooms allow customers to explore products in a more immersive way and can help to create better customer loyalty. Mobile showrooms can be used to host events, launch new products, and increase brand visibility, all of which can help to generate more sales.
Seeing, touching, and experiencing products physically before a purchase leaves customers more satisfied. Customers can get a better understanding of the product’s features, quality, and usefulness. They can also get a better sense of the brand’s values, mission, and what makes it unique. This helps to create trust in the product and brand. This personal interaction not only increases the likelihood of a sale, but also helps to build trust, confidence, and loyalty between customers and brands .
Mobile marketing helps to bridge the gap between physical and digital experiences by allowing customers to interact with products in a physical environment. For example, by providing customers with a virtual reality experience inside the showroom, companies can increase engagement and create a more immersive experience for customers. This helps to build a strong connection between the customer and the brand, leading to higher customer satisfaction and loyalty.
EventRent’s expertise and extensive knowledge of these branding techniques help your brand to create a custom Mobile Showroom! By choosing where, when, and how your tour or activation is conducted, you have complete control over your brand experience. For example, place your showroom in a public square where your target demographic is located, or go directly to the customers or prospects you are looking for.
When it comes to lead generation, this allows you to prioritise quality over quantity. In addition, with no competitors or distractions, you can spend more time with your customers than you would at a usual trade show. This strategy also allows you to spend less time and money on marketing activities such as advertising, which can be more costly than having a presence in a public square. It also gives you more flexibility as you can choose when and where to go and you don’t have to pay for a booth or a venue. Additionally, you can customise your pitch and focus on what matters to your customers.
You might be asking yourself, why are Mobile Showrooms so beneficial? They are cost-effective and convenient because they can be used anywhere and at any time. They are also easy to transport, set up, and take down, so you can move them around to different locations quickly and easily. Additionally, they provide an opportunity to engage with potential customers in a unique and interactive way, which can help to increase brand awareness and sales.
But do you still want to make an appearance at trade shows while using Mobile Showrooms?
The grandeur and appeal of the Mobile Showrooms at conferences and trade shows are a great way to make your products and services stand out from the crowd. In addition to demonstrating your products, they also offer storage space when not in use. In most cases a purpose-built trade show booth is only used once, this comes with non-sustainable and expensive shipping, storage, material, and handling for an event that last a mere three days. A roadshow interior is designed and fabricated sustainable and can be used the entire roadshow which means reducing your carbon footprint and saving cost.
With our long-term partner Huawei, we have created multiple fully branded showrooms that allow them to connect with businesses outside of trade shows. As a result, their audience can experience their latest innovations firsthand and determine how additive applications can benefit their organisation. This allows Huawei to continue to engage with potential customers while also remaining compliant with all public health guidelines. By creating a safe and comfortable environment, customers can explore their products, ask questions, and get a feel for how their solutions can benefit their products and services.
The Huawei roadshow is an excellent example of the combination of larger-scale Mobile Showrooms alongside smaller-scale units like our Expandable and ExpoBoxx. We crafted these specially designed showrooms to showcase their new Green initiatives and latest 5G MPN networks to Huawei’s customers across Europe. Personalised displays, graphics, roof signage, recessed monitors, solar panels and custom lighting were installed on each vehicle. For firsthand experience, customers could practice and try out all the live demos. After only two months of build time, the fleet of 7 vehicles hit the road year-long!
Over the course of the year, the Mobile Showrooms collectively made over 300 stops in cities throughout Europe and beyond, including the MWC Barcelona, The Luxembourg 2022 Arch Summit, partner organisations, select events, conventions, stadiums, and public squares. These units offer a flexible and economically viable solution for events, making them ideal for any large-scale event. They can be set up and taken down quickly, making them easy to move from one location to another. This allows the tour to reach more people in more places, with the added bonus of greater visibility due to their unique design.
Get on the road today with your very own customized Mobile Showroom! Contact firstname.lastname@example.org for more information.